Weston A. Ross
westonross@outlook.com | (702)
401-8002 | linkedin.com/in/westonross
Professional Summary
A resourceful Senior Financial
Analyst with a decade of experience architecting reporting solutions that solve
complex business problems in the data-rich hospitality industry. A natural data
storyteller who translates multifaceted operational data—from hotel labor to
F&B performance—into clear, actionable insights. A proven technology
evangelist who successfully champions the adoption of modern BI platforms and
knows how to leverage AI as a productivity force-multiplier. A self-directed
leader who thrives on transforming raw data into strategic assets and building
for the future.
Technical Skills
Expert-Level Strengths
- Microsoft
Power BI: Advanced DAX, Power Query (M), Data Modeling, End-to-End Report
& Dashboard Development, App Workspaces, Automated Subscriptions with
Power Automate
- Microsoft
Excel: Advanced Formulas & Functions, Power Pivot, Data Connections,
VBA & Macros
- SQL:
Proficient in querying complex datasets across multiple platforms (SSMS,
Snowflake, Teradata)
Enterprise System Exposure
- Experienced
extracting and analyzing data from a wide range of corporate financial and
BI platforms, including: SAP, Oracle, TM1, Longview, IBM Cognos, and SAP
BusinessObjects.
AI-Driven Productivity &
Problem Solving
- AI
Evangelist & Early Adopter: Selected as a pilot user for Microsoft
CoPilot, providing strategic feedback on new features and championing
responsible AI adoption within the finance organization.
- AI-Assisted
Development: Leverage AI tools to accelerate development, optimize code,
and solve novel problems across a wide range of platforms and languages,
including:
- Power Automate, Power Query (M), DAX,
Excel, VBA, SQL, Python, HTML, C#, and PowerShell.
Professional Experience
The Walt Disney Company |
Orlando, FL
Senior Financial Analyst –
Reporting Optimization Center | October 2022 – Present
·
A highly
autonomous role developing and optimizing financial reporting solutions for
executives and operators across Walt Disney World's diverse business lines,
including theme parks, resorts, and F&B.
Financial Reporting & BI
Development:
- Developed
and launched over a dozen high-impact Power BI dashboards, converting
legacy reports into automated, interactive tools that provide a consistent
and intuitive user experience.
- Architected
the flagship EPCOT Festivals dashboard, delivering four major iterative
versions and automated daily email recaps that provided critical,
time-sensitive reporting to festival operators.
- Spearheaded
the conversion of Disney Springs' primary finance reporting to Power BI,
building a new OP Gross Revenue dashboard with a custom input form for
enhanced usability.
- Built
and deployed enhanced F&B Allocated Statement dashboards, introducing
new Rate/Volume variance calculation views and a companion Excel report
for deeper ad hoc analysis.
- Designed
and implemented a daily F&B Item Movement dashboard with email
subscriptions, providing granular, outlet-level insights into product
performance to inform operational strategy.
Technology & Process
Evangelism:
- Selected
as a key pilot user for Microsoft AI CoPilot, providing strategic feedback
and assessing capabilities to drive future productivity gains and
automation opportunities across the finance organization.
- Acted
as a primary internal consultant for partners across the business,
providing expert guidance on Power BI development, Excel modeling, and SAP
data pivots to elevate their analytical capabilities.
- Championed
the adoption of the Power BI service for report publishing and automation,
driving the team towards more modern, cloud-based BI solutions in
alignment with the Finance Transformation initiative.
- Functioned
as a key business data knowledge expert for the Finance Transformation
team, documenting KPIs, data sources, system requirements, and standard
operating procedures.
Cross-Functional
Collaboration & Leadership:
- Presented
new tools and dashboards at high-profile showcases, including the FT BI
Tools Showcase for EPCOT Festivals and a presentation to the Directors
Forum.
- Initiated
and developed a comprehensive team "playbook" in OneNote,
documenting essential programs, resources, and data management processes
to improve team onboarding and knowledge retention.
- Mentored
and trained team members and partners of all levels on best practices for
Power BI, SQL, and advanced Excel.
- Increased
team productivity and workload management to the extent that a junior
analyst position was not backfilled, absorbing responsibilities through
enhanced automation and efficiency.
MGM Resorts International | Las
Vegas, NV
Senior Financial Analyst –
Mandalay Bay & Luxor FP&A | July 2021 – October 2022
- Acted
as an early advocate for migrating the team's reporting from Excel to
Power BI, demonstrating the value of interactive dashboards for analyzing
complex resort operations.
- Managed
relationships with operators to communicate operational data stories to
senior leadership, understand customer service aspects of key metrics, and
gather planning inputs.
- Developed,
identified, and analyzed key metrics across diverse segments (casino,
hotel, F&B, retail, entertainment) to explain trends, variances, and
anomalies.
- Generated
recurring reports and ad hoc analyses for P&L commentary, variance
analysis, and weekly forecasting.
Financial Analyst & Business
Analyst Roles | February 2017 – July 2021
- Focused
on recurring performance reports and dashboards by manipulating large
financial and operational datasets from sources including Cognos, Oracle,
and SQL databases.
- Compared
properties and periods at the division and outlet levels, highlighting
operational insights and trends.
- Utilized
Power BI and Excel to build automated, interactive, and dynamic reports
for data storytelling.
Order Inn, Inc. | Las Vegas, NV
Operations and Analytics | May
2013 – February 2017
- Built
and managed a comprehensive project management tool in Excel that tracked
over 100 stages of sales market development.
- Identified
and prioritized target markets for the sales team using lead ranking and
map cluster analysis.
- Drafted
weekly performance-optimized call center schedules for 50 agents utilizing
Excel Solver.
Education
·
Master of
Business Administration (MBA) – 2019 Western Governors University
o
Completed accelerated, self-paced program in 6 months via employer
tuition reimbursement.
·
Bachelor of
Arts in Economics, Minor in Entrepreneurship – 2012 University of Nevada, Las
Vegas
o
Honors: College of Business Senator (CSUN Student Government),
UNLV Economics Society,
Brother of Zeta Beta Tau Fraternity, multiple scholarships.
Additional Information
- Interests:
Single-digit handicap golfer, skiing, hiking, V3-V4 at the bouldering gym,
traveling
- Personal
Development: Voracious reader of business, history, and sci-fi books.
Regular listener of podcasts such as Acquired and All-In to
stay current on technology and business strategy.
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